Geocoding Software Now SERP and CASS Certified



Loqate today announced its industry-leading address verification and geocoding software is now SERP and CASS certified. After months of rigorous testing and meeting the requirements of Canada Post and the United States Postal Service (USPS), Loqate is now recognized as software vendors who may now license SERP and CASS certified software.

“Our obtaining SERP and CASS certifications helps provide our customers with the tools they need for mailing discounts as well as eliminates the need to deal with multiple vendors,” said Martin Turvey, President and CEO of Loqate. “With these achievements, Loqate now has the power to generate address results with the quality and accuracy required to meet these postal authorities’ standards. Because of this, we believe Loqate to be the one-stop shop for everything related to international address cleansing and geocoding.”


Software Evaluation and Recognition Program (SERP) is a Canada Post testing program that evaluates the ability of both commercial and internally-developed software packages to validate and correct mailing lists according to Canada Post requirements. As a SERP vendor, Loqate can now offer their customers the ability to process addresses in a batch environment for mailing in Canada. Users can now also run the new Loqate report facility to obtain the necessary documentation for Canada Post. SERP certified software from Loqate is priced and licensed separately.


Coding Accuracy Support System (CASS) is a system used by the USPS to evaluate the accuracy of software that corrects and matches street addresses. CASS certification enables Loqate users to qualify for postage discounts on bulk mailings. It also ensures address accuracy and deliverability. Customers who purchase Loqate’s CASS Certified solution will be provided with the following:


•   ZIP+4 Delivery Point Code – A Delivery Point Code is a specific set of digits between 00 and 99 assigned to every address; when combine with the ZIP+4 code, this Delivery Point Code provides a unique identifier for every deliverable address served by the USPS
•   Five-Digit – The primary 5-digit ZIP code
•   Carrier Route – Group of addresses to which the USPS assigns the same code to aid in mail delivery
•   SuiteLink – Contains business addressing information which allows us to add the secondary number (i.e., suite) to a business address
•   LACSLink – Contains converted addresses that primarily arise from the implementation of the 911 system, which commonly involves changing rural-style addresses to city-style addresses
•   DPV – Identifies whether an address is currently represented in the USPS delivery file as a known address record
•   eLOT – Provides mailers the ability to sort their mailings in approximate carrier-casing sequence


As with SERP, users can run the Loqate report facility to generate the CASS Report and the CASS Summary Report. The CASS Report is used in the CASS certification process and is available to Loqate partners and clients who may be interested in obtaining CASS certification themselves. This report is generated and submitted to the USPS for evaluation during the CASS certification process. The second report: the Postal Service Form 3553 Report (or PS3553 Report) also known as the CASS Summary Report certifies to the post office that a mailing has been processed by CASS certified software. This is required for users who are interested in qualifying for postage discounts.


Almost all data has locations, and accurate locations power a wealth of business processes: master data management, CRM, data quality, delivery of materials, goods or services, fraud detection, insurance risk assessment, data analytics, store and territory planning, and much more. All these areas can benefit from strong MDM capabilities. New applications that harness the information in Big Data, location based services, customer analytics, and market intelligence need the accuracy and intelligence that only comes from great address quality. The Loqate Engine and its components, Verify, Register, and Geocode provide the ability to provide complete, in-depth global location information.


About Loqate
Loqate Inc., the definitive source of everything location, can power applications with a combination of address capture, verification, and geocoding – all for 240+ countries. Loqate corporate headquarters are in San Bruno, CA, USA. The company, founded in 2009, sells its products as components that are leveraged by software vendors, service providers, and systems integrators. Loqate has a focus on providing great technology along with unparalleled levels of support to clients and partners. The Loqate Engine enables software vendors to significantly enhance the functionality and capability of their own product offerings. For more information, see http://www.loqate.com.


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