As part of a renewal of the corporate image, Viracon is pleased to present a new logo for the company - the third logo in the history of the Organization of 43 years. The new logo of Viracon is intended to graphically represent the expertise of the company with large scale commercial buildings, glass of high performance and unparalleled design of facade. A new typeface accompanies the logo as well.
New look of Viracon is separate, but it takes a few cues from its classic look. The company has decided to maintain the three parallel blue lines with which it has always been associated with, but in a new vertical format. The lines have always been the accuracy and quality of Viracon products. In addition, the colors of the logo and text remain the same.
While Viracon logo has changed, our commitment to exceptional service, quality and high performance products, design, expertise and design assistance remains the same. In fact, the new logo is intended to transmit the continuation of the company's investments in these capabilities to keep modern and "State-of-the-art.
"This is an important update for Viracon," says Kelly Schuler, President of Viracon. "The new brand image modernizes, refreshes and will help to keep relevant Viracon for the next generation of architects and design professionals."
The rebranding effort will rely on a new corporate website, guide products and a series of marketing investments to perform throughout 2013.
In connection Viracon, Inc.
Viracon, leader in manufacturing of architectural glass from a single source of the nation, is based in Owatonna, Minnesota and has facilities in Statesboro, Georgia, St. George, Utah and Nazaré Paulista, Brazil. Viracon manufactures high-performance glass products, including tempered, laminated, insulating, printing printed, digital and high-performance coatings, for North American and international markets. The company is a subsidiary of Apogee Enterprises, Inc. (NASDAQ: APOG). Apogee, which is headquartered in Minneapolis, is a leader in technologies involving the design and the development of services and value-added glass products. For more information, visit www.viracon.com.