MLD/Mel Lim Design empowers brands and designs experiences that shape the stories of culture. MLD is a multi-platform business innovation and design firm based in San Diego, CA. MLD creates tangible solutions that position businesses both large and small, to become leaders in their marketplace. MLD creates ideas, products and partnerships with dimensional thinking, holistic design and aspirational intensity, today announced that it has been awarded Best in Class by the Interactive Media Awards™ for its work on the Carolyn Dempsey Design Website. The honor recognizes that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work. The site was honored specifically for excellence in Bridal/Weddings.
The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn each quarter.
Mel Lim, Principal and Creative Director of MLD / Mel Lim Design, said, "It is truly an honor to win this award. A lot of effort was taken to make sure that each page tells a story. To make each page of the site successful, each photo was strategically and carefully selected,cropped, and then paired with the copywriting. It's an amazing feeling to see all of our hard work has paid off!"