Alcantara renews its commitment inviting to intervene in this first opening night some dignitaries, including the Minister for the Environment Corrado Clini, Franca Sozzani of Italian Vogue, the internationally renowned designer Marcel Wanders and the Nobel Prize for Peace Betty Williams. At the opening event, the CEO of Andrea Alcantara Boragno stressed that today it is crucial to pay attention to this kind of issues during the production process: "Sustainability is an opportunity, not a cost."
At the panel took part the Nobel Prize for Peace Betty Williams too: " It is our responsibility to leave our children a cleaner, better world" According to the Nobel Prize sustainable development, like water, will be one of the biggest issues of the future. "Companies and people - continued Betty Williams - will be measured daily on the need to respect the environment, better use of resources, think and act in a fair manner. The imbalances threaten the peace. "
The recognition of Alcantara and Connect4Climate came from the Minister for the Environment (Italian), Corrado Clini: "This is an initiative that we support wholeheartedly. It 'important to convey information to the best solutions to tackle climate changes. Nowadays - concluded Minister Clini - the rapidly changing of social medias is a great opportunity for dialogue and global support. With an extraordinary coalition of partners, Connect4Climate amplify local voices, enabling policymakers to listen and learn from local innovations and brings together people from around the world sensitive to environmental problems. "
The world of design is committed to the environment and sustainable creativity. "We don't need the best idea...we need a thousand ideas. We need a thousand solutions" raised Marcel Wanders, international designer. An idea shared by Giulio Cappellini, Alcantara Art Director: " Our goal is to give people not only beautiful objects but sustainable products”.